Simon Bramfitt

Predictions for 2010 - AppSense

Twelve years ago while I was running IT for a military hospital in Jeddah Saudi Arabia, the senior exec in charge of the hospital let me in on the secret of how the Irish were given the ability to predict the sex of a baby before it was born. The trick is, he said, to make the prediction as soon as the pregnancy is announced and never to repeat yourself until the birth.  Then to say loudly and with complete confidence “See I said it would be a …”. Hoping that in all the excitement no one will remember what it was you said so long ago.

So with that said here is the first of my predictions for 2010.

Give us your poor, your tired, your user environment management specialists

I don't appear to be able to step out of the house for an espresso at Peet's right now without hearing a jet-lagged English accent struggling with the difficulties of ordering a decent cup of tea (that would be the hot kind) while trying to explain the relationship between application management and contextual entitlement. 

Or to put it another way, AppSense are packing their bags, leaving good old Blighty and moving to the Bay area. 

With Sun, Wyse, RingCube and vmWare already well established here, Citrix's XenDesktop team getting settled in and now AppSense, pretty soon you won't be able to move round here for desktop virtualization talent.

Work is a thing we do, not a place we go to

I really need to get away from writing about licensing but I can't without one last post.

Shane Wescott from Appsense has posted a short video on the AppSense YouTube Channel explaining how AppSense Application Manager can be used to enforce software licensing rules. 

The thing is, I can't help but think how good a job Shane does in exposing just how outdated the per device licensing model has become. 

Work is a thing we do, not a place we go to.  It's time ISVs understood this and licensed their products accordingly.